type design

003. Rod Cavazos: Playful Perspectives on Type Design

003. Rod Cavazos: Playful Perspectives on Type Design

“Think of letters in terms of clay that you’re gonna sculpt. They don’t need to be fully sculpted before you jump them in to the digital side of things.”

In this episode, we chat with Rod Cavazos, Principal Type Designer at PSY/OPS, who’s created dozens of typefaces for top tier corporations and brands, schools and nonprofits, and even a couple of governments. Rod also has a quirky sense of play, and it is something he explores with obsessive delight.

001. Talking About Type

001. Talking About Type

I’ve been practicing graphic design for 14 years, and teaching interactive and graphic design for 18 years. And throughout this time, I’ve been wondering what makes good graphic design?

In design annuals and competitions, what do design juries look for? What about the typography makes a design piece great? Why do some agencies get more design awards than others?