Every once in a while, we bring our Wine & Type Pairing social event to designers, and we like to share our method of pairing typefaces to make the process easier and faster. In this mini-workshop, we reveal three ways to pair typefaces together in a quick and easy method that saves time for designers.
Two typefaces create a solid foundation for any type system, and here is our process for building a two-typeface system.
The bridge between the amateur designer and the professional designer is typography mastery. And although theory, tools, and tactics are part of a well-rounded skill set, it’s just as important to possess a growth mindset to really master your craft.
Let me explain.
A mindset is a belief or attitude that orients the way someone handles situations. It predetermines the way a person interprets and responds to a circumstance.
Name brands that are part of our vernacular don’t become everyday nouns and verbs by accident. Such brand organizations have a voice in our world that we resonate with.
We personally align ourselves to brands that symbolize our values, knowing they help us identify with others who share the same ideals and strengthen those connections between each other. We use brand names, logos, taglines, colors, and messages as smoke signals in a noise-filled world.