Say you have a new client who hires you to design their company identity. When beginning design directions, where do you start? What types of logos should you present?

There are five different types of logos, or six, if you include characters/mascots.

Thoughts and Tips

These Quotes Are Made For Typographers

Thoughts and Tips

Are you quoting dumb or smart? If you’re using InDesign, your default is smart.

Typographer’s quotes (otherwise known as smart quotes or curly quotes) are a default preference in Adobe InDesign. To find your preferences in InDesign, go to Preferences > Type.

Thoughts and Tips

How to Justify My Love

Thoughts and Tips

Just like a smooth cup of coffee or a cozy warm blanket, a beautifully-set justified paragraph… just feels... so… right.

Thoughts and Tips

Inspiration

15 Highly Readable Script Fonts Designed in 2017

Inspiration

Scripts are a great way to add elegance and personality to any layout. However, with swashes, connectors, alternate characters, and casual handwriting styles, script fonts can sometimes be difficult to read.

Depending on what you’re using them for, you may need fonts with more readability and less style. For the ultimate scanability at large sizes, or readability for introductory paragraphs of up to 35 words, you will want an extremely easy-to-read script.

Inspiration