Customized Team Training
Discover how the typographic process has helped design teams like yours. See an immediate difference in design productivity and resulting output.
Stop wasting time guesstimating design effectiveness between personal design preference, readability, and what looks ‘professional.’ The secret to grid and typography systems is numbers. In fact, issues surrounding readability, design effectiveness, consistency, process, and speed are all solved with engineering moreso than art.
We help marketing execs, art directors and design managers help their teams address and fix design and production issues by teaching a typographic methodology that merges reading science, typesetting history, and digital design processes.
Our guidance assisted...
- The Simpson Strong-Tie team to improve the readability of their product fastener catalogs
- The design and marketing teams at ACPro to create consistency within their brand (which created a more efficient workflow between team members)
- The Disney Studio ArtShare team in refining translation and localization of animated film wordmarks and wordmarks
- The in-house communications team at the University of La Verne to redesign the University magazine, become more efficient, and eventually win six design awards
We’ve also trained the teams at Mattel Toybox Packaging, Liquid Agency, Blizzard Entertainment, Living Spaces, Western Psychological Service Publishing, Felix Limited U.K., SAGE Publications, USC University Communications, DL English Design, Activision, and more.
An effective training program to boost team productivity involves theory, critical thinking, and skill mastery. Our programs may involve an assessment, seminar-style class, hands-on workshop, and/or work review. Programs are conducted on-site or remotely. Let’s talk about a few ways we can increase your team’s awareness and performance immediately.