Customized Team Training

Discover how  the typographic process has helped design teams like yours. See an immediate difference in design productivity and resulting output.


Stop wasting time guesstimating design effectiveness between personal design preference, readability, and what looks ‘professional.’  The secret to grid and typography systems is numbers. In fact, issues surrounding readability, design effectiveness, consistency, process, and speed are all solved with engineering moreso than art.

We help marketing execs, art directors and design managers help their teams address and fix design and production issues by teaching a typographic methodology that merges reading science, typesetting history, and digital design processes.

Our guidance assisted:

  • The Simpson Strong-Tie team to improve the readability of their fastener catalogs
  • The design and marketing teams at ACPro to create consistency within their brand (which created a more efficient workflow between team members)
  • The Disney Studio ArtShare team in refining localization of the company’s film property wordmarks and logos
  • The in-house communications team at the University of La Verne redesign the University magazine, become more efficient, and win six design awards

We’ve also worked with the teams at Mattel Toybox Packaging, Liquid Agency, Blizzard Entertainment, Living Spaces, WPS Publishing, Felix Limited, DL English Design,  and more.

An effective training program to boost team productivity involves theory, critical thinking, and skill mastery. Our programs may involve an assessment, seminar-style class, hands-on workshop, and/or work review.  Programs are conducted on-site or remotely. Let’s talk about a few ways we can increase your team’s awareness and performance immediately.


 
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I wanted to thank you for the critique session and helping our design team at ACPro improve our typographic process. It went really well and we are very thankful for your help!
— Michael VerCruysse, Marketing Specialist at ACPro
 
I have just reviewed the recorded call between you and our designer on the last client project. That was super helpful for her, thank you so much. I have also just seen some revised artwork from our other designer on the logo project that you mentored her on, which I am totally blown away with. Initially, the layout and design was a stuck situation, but now it has just blossomed out so right!
— Marc Ellis, Creative Director, Felix Limited UK