Stories, thoughts, and our
perspectives on typography
and visual communication
The bridge between the amateur designer and the professional designer is typography mastery. And although theory, tools, and tactics are part of a well-rounded skill set, it’s just as important to possess a growth mindset to really master your craft.
Let me explain.
A mindset is a belief or attitude that orients the way someone handles situations. It predetermines the way a person interprets and responds to a circumstance.
It’s been a little more than a year since I began my interview series, Typography Dojo, and I feel like I’ve learned so much along the way from typographic masters!
I was taught to handle both ends of the type spectrum. Meaning, you can hand-draw type, which is lettering, where you’re handling three or four words at the max. I was also taught that a good designer has to be able to handle 300 words or more on a page in typesetting. A good designer needs to handle both.
