Stories, thoughts, and our
perspectives on typography
and visual communication
The bridge between the amateur designer and the professional designer is typography mastery. And although theory, tools, and tactics are part of a well-rounded skill set, it’s just as important to possess a growth mindset to really master your craft.
Let me explain.
A mindset is a belief or attitude that orients the way someone handles situations. It predetermines the way a person interprets and responds to a circumstance.
Sometimes I’m scared shitless of saying ‘counter’ when I mean ‘bowl,’ and vice versa. Why? I might get jumped on by the type community on using the correct terminology. So imagine my anxiety when I start saying the word the word ‘orphan.’ Why? Because the two terms ‘orphans’ and ‘widows’ are interchanged all the time.
Names of things do not typically affect what they really are. Whatever their names both of these type crimes are still very painful to look at.
“The devil is in the detail” is an idiom for that which is small things are often overlooked and cause problems later on. Much like a beautiful wine glass with a hairline crack. Although tiny details seem insignificant, the imperfections disrupt an experience, because they too are essential to the whole.
It’s been a little more than a year since I began my interview series, Typography Dojo, and I feel like I’ve learned so much along the way from typographic masters!
