Lettering is not calligraphy, but rather illustrated type. Good thing, because this elective is not about perfection, it’s about communication. Once you add concept and texture to letterforms, it adds a level of meaning to your work.
Dimensional type will reinforce the meaning of the word with an illustrative and human touch. It’s a unique skill to learn and possess, one that requires knowledge of both illustration and typography.
About This Session
In this clinic, you will incorporate typographic fundamentals with visual concepts to create illustrative meaning of words. Such type treatments are perfect for book covers, motion titles, ad campaigns and more. You’ll learn:
- To design basic letterforms as a guide for the wordmark
- How to illustrate dimension for maximum effect
- About spacing and weight to create unity
- Use playful techniques to add to the finished product
Prerequisites
Participants must have taken at least Type 1. Intermediate Adobe Illustrator experience is necessary to perform session tasks.
- Have taken at least Type 1 (or have 3+ years working experience)
- Possess intermediate Illustrator and Photoshop skills
- 21 years or older
- Please contact us for education eligibility if you unsure
Preparation
- Bring a fully-charged mac laptop, mouse and tablet as needed
- Have a version of Adobe Illustrator and Photoshop software installed
Cancellations & Rescheduling
If you can’t make it, email us at least 24 hours in advance to move your registration to another class date of your choice. Full refunds will be honored only if a cancellation is requested seven (7) days or more prior to the original scheduled event.
