“You have to be able to justify every single choice you make on a job.”
In this podcast, we discuss his typographic approach to retail design, spirits packaging, and food brand identity. We also talk about typography with purpose.
Angela Southern is a bespoke lettering artist and illustrator who learned her craft on the job as a sign artist at Trader Joe’s from other professional lettering artists at the company. She became good at cranking out lots of artwork under deadline and is now doing work for Time Out, Cooking Light Magazine, Chicago Magazine, Hudson Valley Magazine, The Wall Street Journal and more.
Terrance reveals how he came to specialize in type, and show some development milestones along the way. Besides type design, he touches on calligraphy, lettering, and real-world applications like food packaging.