“You have to be able to justify every single choice you make on a job.”
In this podcast, we discuss his typographic approach to retail design, spirits packaging, and food brand identity. We also talk about typography with purpose.
010. Martina Flor: Wondermaking
009. Chank Diesel: Fun Fonts
008. Angela Southern: Bespoke Lettering
“Everyone has their own style, I think that'll come out easily over time with just working a lot, and being aware of what's out there.”
Angela Southern is a bespoke lettering artist and illustrator who learned her craft on the job as a sign artist at Trader Joe’s from other professional lettering artists at the company. She became good at cranking out lots of artwork under deadline and is now doing work for Time Out, Cooking Light Magazine, Chicago Magazine, Hudson Valley Magazine, The Wall Street Journal and more.
007. Terrance Weinzierl: Adventures in Kerning & Curiosity
“Design as craftsmanship, or design as a practice or a discipline... it’s not easy all the time, and I think it’s like any other skills you want to develop. You have to put in the time and you’ll get better.”
Terrance reveals how he came to specialize in type, and show some development milestones along the way. Besides type design, he touches on calligraphy, lettering, and real-world applications like food packaging.
