010. Martina Flor: Wondermaking

“Most of my inspiration comes from this nerdy community.”

Martina Flor combines her talents as both a designer and an illustrator in the drawing of beautiful letters. Based in Berlin, she has worked in the creative industry for over 12 years with an emphasis on type design, lettering, and illustration. Working by hand as well as digitally, she has developed a wonderfully elegant style with a love for detail and flourishes.

This original interview with Martina was recorded on June 8, 2016.

Martina combines her talents as designer and illustrator in the drawing of letters. Based in Berlin, she runs a leading studio specializing in lettering and custom typography for clients around the globe, such as: The Washington Post, Vanity Fair, Harper Collins, Penguin Random House, Monotype, Etsy, Adobe, Fontshop, and Cosmopolitan, among others.

In this podcast, we chat about her side projects and teaching, as well as dive deep into her creative process. We also talk a lot about creative community.

In the Typography Conversation segment, I talk with Delve Withrington from Delve Fonts about type stuff—the design and the technical side of those lovable letterforms, the support from local design communities like TypeThursday, and Martina Flor who is the keynote presenter next week at TypeCon.

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