“You have to be able to justify every single choice you make on a job.”
In this podcast, we discuss his typographic approach to retail design, spirits packaging, and food brand identity. We also talk about typography with purpose.
Angela Southern is a bespoke lettering artist and illustrator who learned her craft on the job as a sign artist at Trader Joe’s from other professional lettering artists at the company. She became good at cranking out lots of artwork under deadline and is now doing work for Time Out, Cooking Light Magazine, Chicago Magazine, Hudson Valley Magazine, The Wall Street Journal and more.
What is the future of typography, as our lives are becoming more digital? Gemma O'Brien is on the show from her studio in Sydney, Australia, and she will explore this question while we have a conversation about her philosophy behind the trend of authenticity in design and why she thinks the future of typography is human.
In design annuals and competitions, what do design juries look for? What about the typography makes a design piece great? Why do some agencies get more design awards than others?