“You have to be able to justify every single choice you make on a job.”
In this podcast, we discuss his typographic approach to retail design, spirits packaging, and food brand identity. We also talk about typography with purpose.
010. Martina Flor: Wondermaking
008. Angela Southern: Bespoke Lettering
“Everyone has their own style, I think that'll come out easily over time with just working a lot, and being aware of what's out there.”
Angela Southern is a bespoke lettering artist and illustrator who learned her craft on the job as a sign artist at Trader Joe’s from other professional lettering artists at the company. She became good at cranking out lots of artwork under deadline and is now doing work for Time Out, Cooking Light Magazine, Chicago Magazine, Hudson Valley Magazine, The Wall Street Journal and more.
005. Gemma O’Brien: The Future of Typography is Human
“What typography does is communicate and connect and has such an ability to speak to particular time and place and speak to human experience.”
What is the future of typography, as our lives are becoming more digital? Gemma O'Brien is on the show from her studio in Sydney, Australia, and she will explore this question while we have a conversation about her philosophy behind the trend of authenticity in design and why she thinks the future of typography is human.
001. Talking About Type
I’ve been practicing graphic design for 14 years, and teaching interactive and graphic design for 18 years. And throughout this time, I’ve been wondering what makes good graphic design?
In design annuals and competitions, what do design juries look for? What about the typography makes a design piece great? Why do some agencies get more design awards than others?
