Letter Better Clinic

Lettering is not calligraphy, but rather illustrated type. Good thing, because this clinic is not about perfection, it’s about communication. Add concept and texture to letterforms to add a level of cleverness.

Dimensional type will reinforce the meaning of the word with an illustrative and human touch. It's a unique skill to learn and possess, one that requires knowledge of both illustration and typography.


Incorporate typographic fundamentals with visual concepts to create illustrative meaning of words. Such type treatments are perfect for book covers, motion titles, ad campaigns and more. 

Students will learn how to design basic letterforms as a guide for the expressive wordmark, how to illustrate dimension for maximum effect, use spacing and weight to create unity, and use playful techniques to complete the artwork.

Tuition $85 for a 3-hour session. Registration fee includes refreshments and materials. Click the banner image above to view photos of previous sessions.

Boot Camp: Core

Typography Skill Level: Level 2

Software proficiency: Intermediate

requirements

  • Have completed Type 2 (or have 4 – 6+ years working experience and/or formal design education)
  • Please contact us for skill level and eligibility if you are unsure

Preparation

  • Bring a fully-charged laptop that can accept USB drives (MacBooks preferred)
  • Come with your preferred input device(s): mouse, trackpad, stylus and pen tablet
  • Install a version of Adobe InDesign CS software (free trial can be found on Adobe's Web Site)
  • Refreshments will be served.

Instructor

Ana Gómez Bernaus