Stories, thoughts, and our
perspectives on typography
and visual communication
Depending on what you’re using them for, you may need fonts with more readability and less style. For the ultimate scanability at large sizes, or readability for introductory paragraphs of up to 35 words, you will want an extremely easy-to-read script.
Ed Benguiat had once said, “I do not think of type as something that should be readable. It should be beautiful.” And in 2013, type choices were gorgeous. It was a scriptaculous year with the interest in script type, hand lettering and calligraphy was at an all time high. Perhaps it was a bit of penmanship nostalgia due to our increasingly digital lifestyles or the fact that cursive handwriting is starting to disappear from public classrooms. Whatever it might be, we're glad that people love it.
In The Loop is an exploration of script-making and crafting and teaches aspects of readability, angle, stroke variation and more. Leah taught participants what is most effective in creating longevity and elegance. Her workshop focuses on mimicking natural lines and translating letterforms to digital forms with bézier curves.
Ana Gomez Bernaus is a visual adventurer who landed in Los Angeles. Born and raised in Barcelona, Ana studied graphic design there but she was also drawn to illustration. Barcelona and its Catalan modernism style influenced her early work, creating fascination with the rich ornamentation and the details. When she decided to move to New York, she fell in love with typography. Barcelona brought her a taste for illustration, New York allured her with typography, and now both disciplines live in L.A., with lettering.
