Name brands that are part of our vernacular don’t become everyday nouns and verbs by accident. Such brand organizations have a voice in our world that we resonate with.
We personally align ourselves to brands that symbolize our values, knowing they help us identify with others who share the same ideals and strengthen those connections between each other. We use brand names, logos, taglines, colors, and messages as smoke signals in a noise-filled world.
Sometimes I’m scared shitless of saying ‘counter’ when I mean ‘bowl,’ and vice versa. Why? I might get jumped on by the type community on using the correct terminology. So imagine my anxiety when I start saying the word the word ‘orphan.’ Why? Because the two terms ‘orphans’ and ‘widows’ are interchanged all the time.
Names of things do not typically affect what they really are. Whatever their names both of these type crimes are still very painful to look at.