Symbols of Intent: Why Brand Standards are Important

Symbols of Intent: Why Brand Standards are Important

Name brands that are part of our vernacular don’t become everyday nouns and verbs by accident. Such brand organizations have a voice in our world that we resonate with.

We personally align ourselves to brands that symbolize our values, knowing they help us identify with others who share the same ideals and strengthen those connections between each other. We use brand names, logos, taglines, colors, and messages as smoke signals in a noise-filled world.

An Orphan by Any Other Name Would Smell as Rotten

An Orphan by Any Other Name Would Smell as Rotten

Sometimes I’m scared shitless of saying ‘counter’ when I mean ‘bowl,’ and vice versa. Why? I might get jumped on by the type community on using the correct terminology. So imagine my anxiety when I start saying the word the word ‘orphan.’ Why? Because the two terms ‘orphans’ and ‘widows’ are interchanged all the time. 

Names of things do not typically affect what they really are. Whatever their names both of these type crimes are still very painful to look at.

Extra Credit Giveaway: A Portfolio Review (1-on-1 with Mike)

Extra Credit Giveaway: A Portfolio Review (1-on-1 with Mike)

I enjoy working with people who are serious about learning more about typography and make strides in their work. Those of you who have taken my Boot Camp Clinic know how repetitive drills can train your typesetting muscle memory and sharpen your eye. 

Are you that person? I'd like to help you improve the typography work by spending some time reviewing your work and giving feedback on your projects. Jump on a private face-to-face portfolio review with me to gain some specific tips and changes to help you improve your type.

The Devil is in the Detail

The Devil is in the Detail

“The devil is in the detail” is an idiom for that which is small things are often overlooked and cause problems later on. Much like a beautiful wine glass with a hairline crack. Although tiny details seem insignificant, the imperfections disrupt an experience, because they too are essential to the whole.