To master anything in life, one has to master the fundamentals. Once To master anything in life, one has to master the fundamentals. Once we master the skills, then we can truly learn how to find our own style—performing the fundamentals becomes second nature. We have to know the rules in order to break them, and its same in typography. We are just continuing a long, consistent history of typographic process that evolved to respond to how humans read.we master the skills, then we can truly learn how to find our own style—performing the fundamentals becomes second nature. We have to know the rules in order to break them, and its same in typography. We are just continuing a long, consistent history of typographic process that evolved to respond to how humans read.