Say you have a new client who hires you to design their company identity. When beginning design directions, where do you start? What types of logos should you present? 

There are five different types of logos, or six, if you include characters/mascots.

Are you quoting dumb or smart? If you’re using InDesign, your default is smart.

Typographer’s quotes (otherwise known as smart quotes or curly quotes) are a default preference in Adobe InDesign. To find your preferences in InDesign, go to Preferences > Type.

Just like a smooth cup of coffee or a cozy warm blanket, a beautifully-set justified paragraph… just feels... so… right.

Scripts are a great way to add elegance and personality to any layout. However, with swashes, connectors, alternate characters, and casual handwriting styles, script fonts can sometimes be difficult to read.

Depending on what you’re using them for, you may need fonts with more readability and less style. For the ultimate scanability at large sizes, or readability for introductory paragraphs of up to 35 words, you will want an extremely easy-to-read script.

More than once, I‘ve heard this question from young designers, “why should one know typography? So-and-so just did their own thing and now they have 50K followers on Instagram.”

When it comes to recognizing good design, many designers (and clients) say they know it “when they see it.” So when it comes to the act of designing, maybe it’s why some designers jump straight to the computer and move boxes around the page until the stars align.

The bridge between the amateur designer and the professional designer is typography mastery. And although theory, tools, and tactics are part of a well-rounded skill set, it’s just as important to possess a growth mindset to really master your craft. 

Let me explain.

A mindset is a belief or attitude that orients the way someone handles situations. It predetermines the way a person interprets and responds to a circumstance.

I’m going to ask you to be honest with me, and I’ll be honest with you.

Why is it important to you to improve your type and design skills? For us, it's to keep the lights on and allow us to keep doing what we love.

Precisely ‘nailing’ a concept pays the bills. How?

Name brands that are part of our vernacular don’t become everyday nouns and verbs by accident. Such brand organizations have a voice in our world that we resonate with.

We personally align ourselves to brands that symbolize our values, knowing they help us identify with others who share the same ideals and strengthen those connections between each other. We use brand names, logos, taglines, colors, and messages as smoke signals in a noise-filled world.

Sometimes I’m scared shitless of saying ‘counter’ when I mean ‘bowl,’ and vice versa. Why? I might get jumped on by the type community on using the correct terminology. So imagine my anxiety when I start saying the word the word ‘orphan.’ Why? Because the two terms ‘orphans’ and ‘widows’ are interchanged all the time. 

Names of things do not typically affect what they really are. Whatever their names both of these type crimes are still very painful to look at.

I enjoy working with people who are serious about learning more about typography and make strides in their work. Those of you who have taken my Boot Camp Clinic know how repetitive drills can train your typesetting muscle memory and sharpen your eye. 

Are you that person? I'd like to help you improve the typography work by spending some time reviewing your work and giving feedback on your projects. Jump on a private face-to-face portfolio review with me to gain some specific tips and changes to help you improve your type.

“The devil is in the detail” is an idiom for that which is small things are often overlooked and cause problems later on. Much like a beautiful wine glass with a hairline crack. Although tiny details seem insignificant, the imperfections disrupt an experience, because they too are essential to the whole.

It’s been a little more than a year since I began my interview series, Typography Dojo, and I feel like I’ve learned so much along the way from typographic masters!

I was taught to handle both ends of the type spectrum. Meaning, you can hand-draw type, which is lettering, where you’re handling three or four words at the max. I was also taught that a good designer has to be able to handle 300 words or more on a page in typesetting. A good designer needs to handle both.