“My go-to is probably Helvetica, for simplicity’s sake.”—Sara Schmidt, Global Retail Design, Nike
Creative Types: What's Your Choice Face For Everyday Use?
“Lately of I've been switching all my Microsoft apps to Courier—if you can believe it. I think I've reached that point in my life that I'm sick of thinking about which font to use. Otherwise, I'm a Gotham guy.”—Steven Ryan, Partner at VSA Partners