002. Nikki Villagomez: Culture + Typography

“I’ve found a lot of beautiful typography is at tops of buildings where people don’t normally look, in back alleys, and manhole covers, which is one of my favorites.”

Nikki Villagomez is Graphic Designer and Creative Studio Manager at Dixon Hughes Goodman. She is also an avid letterhunter and the author of Culture + Typography: How Culture Affects Typography. She’s been scouring the nation seeking clues that communicate the culture of a city through the typography of the city surroundings, evident in historical signage, ghost signs, manhole covers, and more. 

Nikki gathers images from the city’s designers, puts them together, and gives the inhabitants back a vision of their culture as seen through a typographer’s eyes. Her book Culture + Typography is a culmination of historical and cultural discoveries along her AIGA Chapter tour and compares and contrasts culture throughout the cities as expressed through their man-made landscape.

At the end, Michael Stinson discuss finding a primary typeface for wordmark or logotype, and possibilities to consider.

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Rachel