Kittaya is a 23-year old student at Cal State University Northridge who was born in Bangkok, Thailand. She always enjoyed rearranging stuff in her head, like repositioning type and images on a billboard; and when she moved to America when she was 13, she learned that people could actually make a living doing just that. After taking her first graphic design class at a community college, she started cultivating her passion for design. We saw her type work at play in Kittaya's conceptual project and just had to ask her about her inspiration.
How did this concept come about? What research did you do and how did the buildings influence your design?
This was my final project for an advanced typography class. The challenge was to redesign the exterior of the CSUN Art and Design Center building to establish an identity for the place and to make finding classrooms easier by creating a new wayfinding system. Having been my first environmental design project, I looked at a lot of wayfinding examples in my research, and was most inspired by ones whose graphic treatment played along with the construction’s shape and form. Since this building held classes for various art courses such as illustration and motion graphics, I then tried to incorporate those aspects into the configuration as well.
I love the kinetic movement across the building's facade. What what your overall inspiration for the project?
I was getting into motion graphics and animation at the time so when this project was assigned I was inspired to create movement throughout the whole scene. The idea behind weaving the letterforms into the graphics was to unite the two components and to add depth to the flat surface. I chose Futura and Baskerville because I thought they would fit the modern feel of the overall design and alter the former conservative look of the building.