When creating a script mark for a brand, it is important to consider the tone of the name, style of concept, physical places it will exist: either designing for functionality and aesthetic.
Creative Types: What's On Your Holiday Wish List?
“I just received my wish list gift, Marian Bantjes new book. ”— Sean Adams, Co-President at AIGA and Partner at AdamsMorioka
Leah's Workshop: In The Loop {Photos}
In The Loop is an exploration of script-making and crafting and teaches aspects of readability, angle, stroke variation and more. Leah taught participants what is most effective in creating longevity and elegance. Her workshop focuses on mimicking natural lines and translating letterforms to digital forms with bézier curves.
