Monotype had been working with Crispin Porter + Bogusky on licensing the Trade Gothic family, used brand-wide along side the custom Pizza Press fonts for Domino’s Pizza.
I Can’t Live Without Your Face
“My favorite typefaces switch over time. Right now, I find myself turning to Univers (Adrian Frutiger, 1957) pretty regularly. With such a large family (21 faces), it can serve so many purposes. And I love that it's available in condensed and extended too. Clean and readable, it's a good workhorse.”
— John Clifford, Owner at Think Studio
Creative Types: What’s Your Choice Face For Everyday Use?
“My favorite typeface for everyday use is Palatino. I fell in love with it when I was a student at Chouinard Art Institute and we have been happily married for 50 years. Palatino has a charm and sensitivity that makes me excited every time I use it, or see it. I love that typeface.” —Archie Boston, AIGA Fellow
Creative Types: What’s Your Choice Face For Everyday Use?
“Trade Gothic. At least that’s what comes to mind, not overthinking it… because of its nice clean feel and it doesn’t feel cold.” —Karin Fong, Creative Director at Imaginary Forces