Creative Types: What’s Your Choice Face For Everyday Use?

Type Sculpture (in Palatino) by Josh Pinkham, Tristram Nelson and Riley Conrath
Type Sculpture (in Palatino) by Josh Pinkham, Tristram Nelson and Riley Conrath

“My favorite typeface for everyday use is Palatino. I fell in love with it when I was a student at Chouinard Art Institute and we have been happily married for 50 years. Palatino has a charm and sensitivity that makes me excited every time I use it, or see it. I love that typeface.” —Archie Boston, AIGA Fellow

“I have a long love affair with the Trade Gothic family (Jackson Burke, 1948.) I find it easy to use and always credible—a solid typeface that projects an attitude of hard work and no nonsense every time I use it. The condensed weights are quality as well, which isn’t alway the case with text-weight grotesks.” —Doug Bartow, Principal/Design Director at id29

“I use CG Futura every day because I have to use that boring one (for on-air menus, it's the mainstay), I am constantly looking at font sites and trying to find something different. I like the Flama family, it's fun and still clean. I've used Dharma because I like the different weights. I use Eames from House Industries for italics.” —Kristin Williams, Senior Designer/On-Air Brand Group at Nickelodeon

Typewriter because it’s old school.” —Eric Greenspan, Executive Chef at The Foundry on Melrose, The Roof on Wilshire and Greenspan’s Grilled Cheese

“It's not very creative perhaps, but I'm a huge fan of Cambria. It's easy to read, looks professional on a page, and still looks great when shrunken. A practical and attractive default font for everyday use.” —Natasha Wang, 2011 Pole Dance Champion

Helvetica Neue, because it’s timeless, simple, easy to use, easy to read and has a good amount of weights. Recently I got to work with our letting artists to create a Star Wars font based on the logo (since no legal ones existed). I”ve been messing around with it for product and that's been a lot of fun.” —Christine Taylor, Licensing Creative Account Manager at Hallmark Cards

“The ones that I design myself.” —Matteo Bologna, Founder and Principal of Mucca Design