Emmy de Leon is junior art director at Orci Advertising in Santa Monica. She was born and raised in Mexico where she studied marketing, but wasn't happy. She decided to pursue graphic design, was accepted to the Art Institute of Los Angeles and soon moved to L.A. for art school. For her Typography 4 final, she designed Osteology.

It was actually a school project on my senior year. I had to create an infographic based on a section of the 1858 Grays Anatomy Book. I remember my teacher Susanne Manheimer coming in, saying that we were going to adapt Grays Anatomy's book into an infographic. I was assigned the part of bones, which was over 60 pages with information. The challenge was to try to fit those 60 pages of information and illustrations all onto one poster.

What was your creative process and design approach?

First I read and read. It was very difficult to process the medical terms. As I understood it, I was to create a visual "system" so that you could read it in poster form. I work better when I let things flow and come naturally. So after a lot of research and really getting to know the Osteology section, I started to build a system. It was a lot of trial and error.

How did you make your typographic choices?

I used DIN for headlines and Helvetica for body copy. Since it was a medical piece and an infographic, it was a right choice in theme and legibility. I am a lover of really nice sans serif condensed type. Not to discriminate against serifs, because Didot is my friend too.