When creating a script mark for a brand, it is important to consider the tone of the name, style of concept, physical places it will exist: either designing for functionality and aesthetic.
Why Type Matters In Design And Life
To master anything in life, one has to master the fundamentals. Once To master anything in life, one has to master the fundamentals. Once we master the skills, then we can truly learn how to find our own style—performing the fundamentals becomes second nature. We have to know the rules in order to break them, and its same in typography. We are just continuing a long, consistent history of typographic process that evolved to respond to how humans read.we master the skills, then we can truly learn how to find our own style—performing the fundamentals becomes second nature. We have to know the rules in order to break them, and its same in typography. We are just continuing a long, consistent history of typographic process that evolved to respond to how humans read.
Casting Type in The Role of Graphic Design
Typography Learned Through The Trade
It Might Be Beautiful, But It's Not Readable
Although there's been many ideas on how to save ink by selecting different typefaces, designing one specifically with the goal to save the world is both an applaudable and ambitious effort.
