Stories, thoughts, and our
perspectives on typography
and visual communication
Wreck-It Ralph is a wildly popular Walt Disney animated film about a villain who's tired of being the ‘bad guy’ after 30 years inside an aging coin-operated video game called “Fix-It Felix Jr.” The film chronicles how Ralph goes off to explore other games in the arcade to heroically win a medal and earn the respect from the other game characters. Letterform artist Michael Doret designed the arcade-styled title treatment which helped to fuel the success of the movie.
Tisha Boonyawatana grew up in an artistic family and was inspired by her parents and older sister. Creating not only aesthetically-pleasing, but functional pieces really appealed to her. She loves taking on a good challenge and experimenting with the non-traditional. This project, called “Line Six,” that she designed in her graphic design class at Cal State University Long Beach proves just that.
Bottega Louie is buzzing with energy before most other restaurants in downtown Los Angeles are even open. The 10,000 square foot Italian restaurant‐market‐patisserie commands a presence on the street, but not because it looks like a palace adorned in marble and brass. The crowd is drawn in visually through large windows due to brightly‐colored Parisian macaron towers and an array of pastel boxes embellished with logos and tied with silk ribbons designed by Leah Faust.
“Trade Gothic. At least that’s what comes to mind, not overthinking it… because of its nice clean feel and it doesn’t feel cold.” —Karin Fong, Creative Director at Imaginary Forces
Oliver Lo studied architecture in college and spent nearly a decade as a teacher in an economically underserved public school in Los Angeles. He was looking for a creative outlet outside of teaching and took up graphic design classes being offered by the public programs at Art Center College of Design in Pasadena, California. After five years of taking design classes “for fun,” Oliver finally enrolled as a full-time student.
